Monday, 6 August 2007

MBA Without Borders


"One University of Alberta student was able to take his marketing skills to Nigeria where he was able to save lives threatened by Malaria by sparking huge demand for a product that was unwanted. His idea to use product placement in Nollywood movies was what made it really take off."

More here: First World Marketing Saves Third World Problems - MBAs Without Borders.

More on MBA Without Borders here.

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