Kewl.
"One University of Alberta student was able to take his marketing skills to Nigeria where he was able to save lives threatened by Malaria by sparking huge demand for a product that was unwanted. His idea to use product placement in Nollywood movies was what made it really take off."
More here: First World Marketing Saves Third World Problems - MBAs Without Borders.
More on MBA Without Borders here.
Monday, 6 August 2007
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