Tuesday, 14 August 2007

My Outsourced Life

A great read: a good laff and food for thought.

"...I don't have a corporation; I don't even have an up-to-date business card. I'm a writer and editor working from home, usually in my boxer shorts or, if I'm feeling formal, my penguin-themed pajama bottoms. Then again, I think, why should Fortune 500 firms have all the fun? Why can't I join in on the biggest business trend of the new century? Why can't I outsource my low-end tasks? Why can't I outsource my life?

The next day I email Brickwork, one of the companies Friedman mentions in his book. Brickwork — based in Bangalore, India — offers "remote executive assistants," mostly to financial firms and health-care companies that want data processed. I explain that I'd like to hire someone to help with Esquire-related tasks — doing research, formatting memos, like that. The company's CEO, Vivek Kulkarni, responds: "It would be a great pleasure to be talking to a person of your stature." Already I'm liking this. I've never had stature before. In America, I barely command respect from a Bennigan's maĆ®tre d', so it's nice to know that in India I have stature.

... In fact, in the next few days, I outsource a whole mess of online errands to Asha: paying my bills, getting stuff from drugstore.com, finding my son a Tickle Me Elmo. (Actually, the store was out of Tickle Me Elmos, so Asha bought a Chicken Dance Elmo — good decision.) I had her call Cingular to ask about my cell-phone plan. I'm just guessing, but I bet her call was routed from Bangalore to New Jersey and then back to a Cingular employee in Bangalore, which makes me happy for some reason..."

Read full Esquire article here.

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